You may think that your site is working perfectly fine, but how often do you look at the statistics? We take care of all of your analytics and tracking to ensure that you aren’t losing customers at any stage in the buying process. We can also look at heatmaps to determine the highest value screen real estate for your website.
The first stage of the website maintenance process is to determine strategy. This includes measuring the current conversion rate of your site and determining the which areas need to be focussed on.
The next stage is the Launchpad site. Based on the information gathered in the first stage, we will create a slightly improved version of your site and release that to your visitors. This will be key for gathering data for the next stage.
This stage of the process is ongoing, which means it repeats on a monthly or bimonthly basis. We continuously look at your site’s statistics and heatmaps to determine the key changes that can be made each month.