The benefit of working with LaunchCode to build your content marketing strategy is the years of experience that we bring to the table. Creating relevant content is only part of the puzzle, as you also have to consider how you will distribute that content and what information you would like in return.
It can be a difficult and time consuming task – planning and organising your content marketing strategy. You might not have the resources to continuously create whitepapers, ebooks and email courses. Luckily, our skilled content creators will help you generate high-quality content that your leads want to see.
By using the combined skills of our talented designers, copywriters and developers we create high impact content that is sure to wow your leads. Whether its a whitepaper or an explainer video, we produce high-quality content.
Want to know how effective your content has been at converting visitors into leads? Want to track the number of sales you have gained from a particular piece of content? We keep track of every interaction and conversion in order to be able to give you useful insights for your future content marketing efforts.
The ROI of content marketing can be truly remarkable. The amazing thing is that you delight your leads from the outset, which makes them more likely to purchase from you. Additionally, all of the leads you generate are qualified, since they are interested in the content that you have produced.
Since we take into account the needs and requirements of your target market right from the start, we can create highly tailored content that is sure to attract potential customers. It’s a known fact that customers want content that is personal and engaging, so we deliver just that.
If your business happens to already have a content marketing strategy, we will evaluate and consider your exiting conten to see if it is fit for purpose. We find that established businesses already have a lot of content but they are not using it to its full potential.
This stage will give us an understanding of what your customers needs are and how your business can address them. This is about figuring out what content is most likely to grab the user’s attention and convey your business as a trustworthy company.
We create many different types of content, such as Blogs, Microsites and Email Drip Campaigns. Based on the strategy that we have previously created, we create high-impact content that attracts the attention of your potential customers effectively.
There is no reason to create content if it doesn’t get seen by the people who are important to your business. We also need to make sure that we collect contact information from potential customers wherever possible. The most effective way of doing this is by combining content with traditional marketing strategies like SEO, PPC and Paid Social Ads.